363: Decoding LinkedIn–Optimizing Your Digital First Impression
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Guest
Tony K Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2008. He works with individuals and teams. He also presents on LinkedIn at conferences, expos, and company events, live and Online. Because LinkedIn is the preferred platform of professionals, he can work across many different industries, which include professional services, financial, coaches, and speakers, and has clients worldwide.
Summary – Why this discussion matters
In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the “About” section with a clear call-to-action.
Takeaways
You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter.
Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile.
Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust.
Social Media
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Show Credits
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"Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.