379: Lessons in Curiosity and Storytelling
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"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." - Sarah Elkins
Guest
Sarah Elkins is a keynote speaker, Gallup StrengthsFinder coach, and the author and podcast host of Your Stories Don’t Define You, How You Tell Them Will. She is the principal at Elkins’ Consulting. She is the organizing genius behind the annual No Longer Virtual Summit, a small business summit for those looking for a community of professionals to grow with - personally, professionally, and thoughtfully.
In her work with coaching clients, Sarah guides individuals to enhance their communication by using storytelling as the foundation of their collaboration. What she’s realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
Her work with leaders and people who aspire to be leaders follows a similar path to the interviews on her podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
Summary
In this episode, Sarah and I discuss our key takeaways from her recent "No Longer Virtual Summit." We reflect on sessions that focused on finding a target audience and identifying one's "content personality type." We also explore how they've applied these concepts to their work. I share how I’ve narrowed the focus of my podcast to center on curiosity and innovation, while Sarah talks about incorporating storytelling and the StrengthsFinder assessment into her public speaking coaching. We both emphasize the importance of vulnerability, personal stories, and targeting a specific audience to build authentic connections and achieve career clarity.
Key Takeaways
Narrow your focus to find your target audience. Instead of trying to appeal to a broad market, solopreneurs should "shoot with a rifle, not with a shotgun" by focusing on a specific audience based on their values and the problems they solve for clients.
Embrace your "content personality type" for business development. Identifying how you work best, such as in-person or through reflection, can guide how you build your business and get people to care about your services.
Use storytelling to build authentic connections. Sharing personal stories that demonstrate your skills and values can create a deeper, more memorable connection with others. This is particularly effective for leaders and professionals in networking situations.
Social Media:
Your Stories Don’t Define You, How You Tell Them Will
Book: To support your local bookstore, visit Bookshop.org.
Podcast: https://podcasts.apple.com/us/podcast/your-stories-dont-define-you-how-you-tell-them-will/id1329558957
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Show Credits
"Getting Unstuck" is commercial-free. It’s brought to you by Jeff Ikler, his amazing guests, and Neil Hughes, the best engineer a podcaster could ask for.
"Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.